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National Basketball Association (NBA) Delivers Increased Viewership and Engagement in Africa During 2023-24 Season
Bucks’ Antetokounmpo (ties to Nigeria) and Spurs’ Wembanyama (ties to the Democratic Republic of the Congo) Among Most-Viewed Players on National Basketball Association (NBA) Social Media This Season
NBA Africa (www.NBA.com) today announced that the 2023-24 regular season delivered increased television viewership in Africa as well as increased engagement across the league’s localized social media accounts on the continent. Highlights include: Live Game Viewership The more than 140 live game telecasts in Africa generated a 41% year-over-year increase in…