Source: National Basketball Association (NBA) |

Emirates named Global Airline Partner of the National Basketball Association (NBA) and title partner of the Emirates NBA Cup

Emirates’ global sponsorship portfolio includes partnerships with top sporting clubs, tournaments, high-profile cultural events, and more

NBA (www.NBA.com) In-Season Tournament Renamed Emirates NBA Cup; Emirates Becomes First-Ever Referee Jersey Patch Partner of the NBA. Emirates and the National Basketball Association (NBA) today announced a multiyear global marketing partnership naming Emirates the Official Global Airline Partner of the NBA.  The collaboration also makes Emirates the inaugural title partner of…

Source: National Basketball Association (NBA) |

Basketball Africa League, FIBA Africa and Hennessy to Host “BAL IN” Experience Event ahead of 2024 Season Tipping off March 9

The “BAL IN” experience will be an opportunity for sports lovers, basketball fans and cognac enthusiasts to live an exciting experience from the two iconic brands

The Basketball Africa League (BAL), FIBA Africa and Hennessy, the world-renowned cognac brand and the Official Spirit of the BAL, will host a networking event, “BAL IN” on Feb. 9 at the FIBA Regional Office in Abidjan, Cote d’Ivoire.  The “BAL IN” experience will be an opportunity for sports lovers,…

Source: National Basketball Association (NBA) |

National Basketball Association (NBA) Joins Celebrations in Honor of First-Ever World Basketball Day

Activities in Celebration of World Basketball Day to Take Place in the Africa and Abroad

The NBA (https://www.NBA.com) today announced its celebrations of the first-ever World Basketball Day.  Established by the United Nations on August 23 during the FIBA World Cup, World Basketball Day will be observed annually on Dec. 21 – the day Dr. James Naismith first introduced the game of basketball at the…

Source: National Basketball Association (NBA) |

UnitedMasters and the National Basketball Association (NBA) to Expand Collaboration across Africa

UnitedMasters Expands Platform to Nigeria This Week

UnitedMasters and the National Basketball Association (NBA) (https://www.NBA.com) today announced plans to expand their existing collaboration across Africa by leveraging the popularity of music, basketball and the NBA on the continent to showcase African musicians and positively impact African youth. UnitedMasters’ collaboration with NBA Africa will empower independent musicians by…

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    • NBA Africa, Stanbic Bank and the Luol Deng Foundation celebrate the upcoming launch of the first Jr. NBA League in South Sudan at a new basketball court in Juba (Credit: NBA Africa)
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Source: National Basketball Association (NBA) |

National Basketball Association (NBA) Africa, Stanbic Bank and Luol Deng Foundation to Launch First Jr. NBA League in South Sudan in Early 2024

NBA Africa and Stanbic Bank Unveil New Basketball Court, Host Jr. NBA Tournament in Juba

NBA Africa (www.NBA.com), Stanbic Bank and the Luol Deng Foundation today announced that the first Jr. NBA League in South Sudan will tip off in early 2024 and reach 450 boys and girls ages 16 and under from Juba during the league’s first season. To celebrate the announcement, NBA Africa…

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    • NBA Africa Opens New Office in Kenya (Credit: NBA Africa)
    • NBA Africa Celebrates Opening of New Kenya Office with Jr. NBA Clinic (Credit: NBA Africa)
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Source: National Basketball Association (NBA) |

National Basketball Association (NBA) Africa Opens New Office in Kenya

Five-Time NBA Champion Ron Harper Attends Jr. NBA Clinic in Nairobi as Part of NBA Kenya Office Launch

NBA Africa (www.NBA.com) today announced that the league established a new subsidiary in Kenya, with an office located in Westlands, Nairobi.  The NBA Kenya office will support all of the league’s business and basketball development initiatives in the country and will be led by NBA Kenya Senior Director and Country…

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    • NBA Store in Johannesburg, South Africa (Credit: NBA Africa)
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Source: National Basketball Association (NBA) |

Two New National Basketball Association (NBA) Stores to Open in Cape Town and Durban, South Africa

The stores will also feature a customization area where fans can personalize NBA jerseys

New NBA Stores at Gateway Mall in Durban and V&A Waterfront in Cape Town Will Feature Extensive Range of Officially Licensed NBA Merchandise, Including Nike Jerseys, Apparel, Memorabilia and More;Naismith Memorial Basketball Hall of Famer Clyde Drexler to Attend Store Launch Events in December and Engage with Local Fans; NBA Fans…

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    • NBA Africa and Forest Whitaker unveil refurbished basketball court at Cornflower Sports Grounds in Athlone, Cape Town, South Africa (Credit: NBA Africa)
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Source: National Basketball Association (NBA) |

The National Basketball Association (NBA) Africa and Forest Whitaker Unveil Refurbished Basketball Court in Cape Town, South Africa

In addition to year-round Jr. NBA programming, the court will also host activities as part of WPDI’s Peace Through Sports program

Whitaker Peace & Development Initiative Founder and CEO Forest Whitaker Attends Launch Event; new Court Will Host Year-Round Youth Basketball Development Programming and Serve Broader Athlone Community . NBA Africa and Whitaker Peace & Development Initiative (WPDI) Founder and CEO Forest Whitaker yesterday unveiled a newly refurbished basketball court at…

National Basketball Association (NBA)
Source: National Basketball Association (NBA) |

National Basketball Association (NBA) Africa’s First Original Docuseries “Born & Bred” Premieres on the NBA App

NBA Academy Africa is an elite basketball training center in Saly, Senegal for the top high-school-age prospects from across Africa and the first of its kind on the continent

Five-Part Series Tells the Stories of Five NBA Academy Africa (https://www.NBA.com) Prospects from Angola, Egypt, Nigeria, Senegal, and South Sudan; First Two Episodes “Basketball Chose Me” and “Dunk at First Sight” Feature Nigeria’s Rueben Chinyelu and Angola’s Aginaldo Neto. NBA Africa today announced that its first original documentary series “Born & Bred”…

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    • Vice President and Head of NBA Egypt Mohamed Abdel-Motaleb Soliman and MAVEN Developments Co-Founder and Board Member Mo Rushdy at the announcement in Cairo, Egypt on Aug. 15, 2023
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Source: National Basketball Association (NBA) |

National Basketball Association (NBA) Africa and MAVEN Developments Announce Multiyear Collaboration in Egypt

The announcement was made today in Cairo by Vice President and Head of NBA Egypt Mohamed Abdel-Motaleb Soliman and MAVEN Developments Co-Founder and Board Member Mo Rushdy

Collaboration Will Tip Off with Interactive Event “NBA (www.NBA.com) Weekend” in North Coast from Aug. 18-19; NBA Africa and MAVEN Developments to Launch Jr. NBA West Cairo League and Host an Elite Player Development Camp in Egypt Later This Year NBA Africa and MAVEN Developments, one of Egypt’s market leaders…