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National Basketball Association (NBA)
Source: National Basketball Association (NBA) |

Basketball Africa League, FIBA Africa and Hennessy to Host “BAL IN” Experience Event ahead of 2024 Season Tipping off March 9

The “BAL IN” experience will be an opportunity for sports lovers, basketball fans and cognac enthusiasts to live an exciting experience from the two iconic brands

The Basketball Africa League (BAL), FIBA Africa and Hennessy, the world-renowned cognac brand and the Official Spirit of the BAL, will host a networking event, “BAL IN” on Feb. 9 at the FIBA Regional Office in Abidjan, Cote d’Ivoire.  The “BAL IN” experience will be an opportunity for sports lovers,…

National Basketball Association (NBA)
Source: National Basketball Association (NBA) |

UnitedMasters and the National Basketball Association (NBA) to Expand Collaboration across Africa

UnitedMasters Expands Platform to Nigeria This Week

UnitedMasters and the National Basketball Association (NBA) (https://www.NBA.com) today announced plans to expand their existing collaboration across Africa by leveraging the popularity of music, basketball and the NBA on the continent to showcase African musicians and positively impact African youth. UnitedMasters’ collaboration with NBA Africa will empower independent musicians by…

National Basketball Association (NBA)
Source: National Basketball Association (NBA) |

Basketball Africa League and Social Nation Africa partner to showcase Artists and Creative Industries from across the continent

Multiyear Partnership Will Spotlight Africa’s Vibrant Creative Culture

The Basketball Africa League (BAL) (www.theBAL.com) and Social Nation Africa (SNA) (www.SocialNationAfrica.com), a new digital platform that showcases the African creative landscape, today announced a multiyear partnership that will see SNA promote African artists and support the continent’s creative sector through content production in art, culture, music and sports.  The…

National Basketball Association (NBA)
Source: National Basketball Association (NBA) |

Basketball Africa League launches “BAL Hang Time” on League’s YouTube Channel

The show will feature African leaders, former players, coaches, artists and media personalities associated with and active in the game of basketball on the African continent

WHO: Youcef Ouldyassia, Head of Content & Programming, Basketball Africa League (BAL); former professional basketball player and television host Upcoming guests include BAL President Amadou Gallo Fall and Toronto Raptors assistant coach Patrick Mutombo WHAT: The first episode of “BAL Hang Time”, a new biweekly interview series dedicated to African…

National Basketball Association (NBA)
Source: National Basketball Association (NBA) |

National Basketball Association (NBA) and OCP Group announce Multiyear Partnership to expand Jr. NBA Programming in Morocco and Rwanda

10-Time NBA All-Star Ray Allen Attends Jr. NBA Launch Events in Khouribga and Benguerir, Morocco

The OCP Group (OCP) (www.OCPGroup.ma), a world-leader in the phosphate industry, and the National Basketball Association (NBA) (www.NBA.com) today announced a new, multiyear partnership to expand Jr. NBA programs, teach life skills and build new basketball courts in Khouribga and Benguerir, Morocco and in the Rwandan capital of Kigali, while…