Source: National Basketball Association (NBA) |

UnitedMasters and the National Basketball Association (NBA) to Expand Collaboration across Africa

UnitedMasters Expands Platform to Nigeria This Week

UnitedMasters and the National Basketball Association (NBA) (https://www.NBA.com) today announced plans to expand their existing collaboration across Africa by leveraging the popularity of music, basketball and the NBA on the continent to showcase African musicians and positively impact African youth. UnitedMasters’ collaboration with NBA Africa will empower independent musicians by…

National Basketball Association (NBA)
Source: National Basketball Association (NBA) |

National Basketball Association (NBA) Africa’s First Original Docuseries “Born & Bred” Premieres on the NBA App

NBA Academy Africa is an elite basketball training center in Saly, Senegal for the top high-school-age prospects from across Africa and the first of its kind on the continent

Five-Part Series Tells the Stories of Five NBA Academy Africa (https://www.NBA.com) Prospects from Angola, Egypt, Nigeria, Senegal, and South Sudan; First Two Episodes “Basketball Chose Me” and “Dunk at First Sight” Feature Nigeria’s Rueben Chinyelu and Angola’s Aginaldo Neto. NBA Africa today announced that its first original documentary series “Born & Bred”…

Source: National Basketball Association (NBA) |

Twelve NBA Academy Africa Prospects Join Basketball Africa League Rosters As Part Of New “BAL Elevate” Program

The inaugural BAL Elevate program will feature 12 prospects from six African countries who currently attend NBA Academy Africa

The Basketball Africa League (BAL) announced “BAL Elevate,” a new program that will see one NBA Academy Africa prospect join each of the 12 BAL teams for the league’s 2022 season tipping off Saturday, March 5. The inaugural BAL Elevate program will feature 12 prospects from six African countries who currently…

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    • NBA Africa and Hennessy to Host League’s First NBA Crossover Lifestyle Event on the Continent
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Source: National Basketball Association (NBA) |

NBA Africa and Hennessy to Host League’s First NBA Crossover Lifestyle Event on the Continent

NBA Crossover in Lagos, Nigeria on Feb. 5 will feature celebrity basketball game and Africa’s first Floating basketball court

NBA Africa and Hennessy, the world’s best-selling cognac, today announced that NBA Crossover, an invite-only lifestyle event that will showcase the convergence of the NBA (www.NBA.com) and popular culture through the art, fashion, music and technology that surround today’s game, will take place in Africa for the first time on…

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    • NBA Africa Names Gbemisola Abudu Head of New Nigeria Office
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Source: National Basketball Association (NBA) |

NBA Africa Names Gbemisola Abudu Head of New Nigeria Office

Abudu to Lead NBA Africa’s Third Office on the Continent and League’s Development Efforts in Nigeria

NBA Africa (www.NBA.com) today named Gbemisola Abudu as Vice President & Country Head of Nigeria, where the league will open its third office on the continent in early 2022.  Abudu, an accomplished entrepreneur, business leader, luxury marketing expert and social activist with 17 years of experience developing businesses, brands and…

Source: National Basketball Association (NBA) |

NBA Africa and Basketball Africa League Join 16 Days of Activism Against Gender-Based Violence

NBA Africa and the BAL to Support NGOs in Nigeria, Senegal and South Africa as Part of Commitment to Advancing Gender Equality on the Continent

NBA Africa (www.NBA.com) and the Basketball Africa League (BAL) today announced that they are supporting the Center for Women’s Global Leadership’s “16 Days of Activism Against Gender-Based Violence Campaign” (16dayscampaign.org) the most widely-recognized and longest-running campaign for women’s rights in the world with the goal of eliminating of all forms…

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    • 2021 BAL Champion Zamalek (Egypt) - (Credit: BAL/Getty Images)
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Source: National Basketball Association (NBA) |

Egypt’s Zamalek wins Inaugural Basketball Africa League Championship

Basketball Africa League Announces End-of-Season Award Winners Honoring Pioneering African NBA Legends Hakeem Olajuwon, Dikembe Mutombo and Manute Bol

Zamalek (Egypt) today defeated US Monastir (Tunisia) 76-63 to win the inaugural Basketball Africa League (BAL) Championship (www.theBAL.com), which took place at the Kigali Arena in Rwanda and was broadcast to fans in 215 countries and territories in 15 languages. BAL President Amadou Gallo Fall presented Zamalek with the BAL…

Source: National Basketball Association (NBA) |

Basketball Africa League and Social Nation Africa partner to showcase Artists and Creative Industries from across the continent

Multiyear Partnership Will Spotlight Africa’s Vibrant Creative Culture

The Basketball Africa League (BAL) (www.theBAL.com) and Social Nation Africa (SNA) (www.SocialNationAfrica.com), a new digital platform that showcases the African creative landscape, today announced a multiyear partnership that will see SNA promote African artists and support the continent’s creative sector through content production in art, culture, music and sports.  The…

Source: National Basketball Association (NBA) |

Basketball Africa League and Flutterwave Announce Multiyear Partnership

Inaugural BAL Season Taking Place May 16-30 in Kigali, Rwanda

The Basketball Africa League (BAL) (www.theBAL.com) today announced a multiyear partnership with Flutterwave that makes the payments technology company an associate partner of the BAL. The inaugural BAL season tipped off yesterday at the Kigali Arena in Kigali, Rwanda, with 12 teams from across Africa competing in the new professional league. The…

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    • Patriots rally to defeat Rivers Hoopers in Opener of Basketball Africa League (1) - Photo credit: NBAE/Getty Images
    • Patriots rally to defeat Rivers Hoopers in Opener of Basketball Africa League (2) - Photo credit: NBAE/Getty Images
    • Patriots rally to defeat Rivers Hoopers in Opener of Basketball Africa League (3) - Photo credit: NBAE/Getty Images
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Source: National Basketball Association (NBA) |

Patriots rally to defeat Rivers Hoopers in Opener of Basketball Africa League

The historic game belonged to host Patriots Basketball Club of Rwanda who defeated Nigeria’s Rivers Hoopers 83-60 on Sunday at Kigali Arena

Former NBA player Ben Uzoh became the first player to score in the newly-created Basketball Africa League (BAL) (www.theBAL.com), but the historic game belonged to host Patriots Basketball Club of Rwanda who defeated Nigeria’s Rivers Hoopers 83-60 on Sunday at Kigali Arena. Although the Hoopers had a promising start, they…