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National Basketball Association (NBA)
Source: National Basketball Association (NBA) |

Hennessy becomes the NBA’s first global spirits partner

Multiyear Partnership Expansion Makes Hennessy the “Official Spirit of the NBA” Worldwide

Hennessy, the world’s best-selling cognac, and the National Basketball Association (NBA) (www.NBA.com) today announced a global expansion of their partnership, making Hennessy the “Official Spirit of the NBA” worldwide. The multiyear agreement, which marks the league’s first-ever global partnership with a spirits brand, ushers in the next chapter of Hennessy’s relationship…

National Basketball Association (NBA)
Source: National Basketball Association (NBA) |

NBA Family to Engage Tens of Thousands of Youth and More Than 40 Community-Based Organizations Across Chicago as Part of NBA All-Star 2020 Outreach Efforts

As part of NBA All-Star 2020, members of the NBA family will support tens of thousands of children across Chicago’s neighborhoods through programs and events tipping off on Wednesday, Feb. 12

First-Ever NBA (https://www.NBA.com/) All-Star Youth Leadership Council to Unveil Five Youth-Led Projects in Chicago’s Neighborhoods with Support from the Chicago Bulls and Three Local Community Organizations; More Than $1 Million to be Contributed to Local Organizations Through NBA Cares Efforts; Team Giannis and Team LeBron to Play for After School…