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National Basketball Association (NBA)

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    • Vice President and Head of NBA Egypt Mohamed Abdel-Motaleb Soliman and MAVEN Developments Co-Founder and Board Member Mo Rushdy at the announcement in Cairo, Egypt on Aug. 15, 2023
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National Basketball Association (NBA) Africa and MAVEN Developments Announce Multiyear Collaboration in Egypt

The announcement was made today in Cairo by Vice President and Head of NBA Egypt Mohamed Abdel-Motaleb Soliman and MAVEN Developments Co-Founder and Board Member Mo Rushdy

Collaboration Will Tip Off with Interactive Event “NBA (www.NBA.com) Weekend” in North Coast from Aug. 18-19; NBA Africa and MAVEN Developments to Launch Jr. NBA West Cairo League and Host an Elite Player Development Camp in Egypt Later This Year NBA Africa and MAVEN Developments, one of Egypt’s market leaders…

National Basketball Association (NBA)

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    • NBA Africa and ADS unveil a newly-renovated basketball court in Kinshasa’s Limete 7eme
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National Basketball Association (NBA) Africa and Africa Development Solutions Unveil Renovated, Solar-Powered Basketball Court in Democratic Republic of Congo

The court, which is located in Kinshasa’s Limete 7eme, is fitted with ADS’ Solektra solar-powered lighting system that will allow thousands of players from Kinshasa and surrounding communities to play late into the night

Newly-Renovated Court at Limete 7eme in Kinshasa Will Host; Jr. NBA Tournament for More Than 200 Youth on July 2-3; Two-Time NBA (https://www.NBA.com) Champion and Kinshasa-Native Didier Mbenga Attends Launch Celebration. NBA Africa and Groupe Africa Development Solutions (ADS), a multinational company that designs and implements creative and innovative solutions for…

National Basketball Association (NBA)
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Michelob Ultra Becomes National Basketball Association’s (NBA) First-Ever Global Beer Partner

The beer brand will serve as a presenting partner for select NBA Global Games and the global expansion will additionally tip off Michelob ULTRA’s marketing partnership with the Basketball Africa League (BAL)

Global Expansion Builds on Anheuser-Busch’s 25-Year History with the NBA (https://www.NBA.com) and Will See a Bolstered Michelob ULTRA Presence Across the NBA, WNBA, NBA G League, NBA 2K League, USA Basketball and Basketball Africa League; Michelob ULTRA Commercial featuring Jimmy Butler Will Air During the 2023 NBA Finals presented by YouTube…

National Basketball Association (NBA)

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    • NBA Launches Reimagined App: The All-In-One Destination for NBA Fans of Every Team (1)
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NBA Launches Reimagined App: The All-In-One Destination for NBA Fans of Every Team

The NBA App is powered by the NBA’s new integrated digital platform, which was built in partnership with Microsoft, the NBA’s official cloud and AI partner

New NBA (www.NBA.com) App to Provide Wall-to-Wall Content from Every Game with Personalized Experiences, Social-Style Vertical Video, Behind-the-Scenes Access to Players and Teams and More Powered by Microsoft; NBA App to Go Beyond NBA Game Coverage with New and Existing Original Shows, Live Basketball from Leagues Around the World and…

National Basketball Association (NBA)

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    • Stanbic Bank and National Basketball Association (NBA) Africa to Support Youth Basketball Development in South Sudan
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Stanbic Bank and National Basketball Association (NBA) Africa to Support Youth Basketball Development in South Sudan

Multiyear Collaboration Will Feature Launch of First Jr. NBA League in South Sudan

Stanbic Bank in South Sudan and NBA (www.NBA.com) Africa last week announced a multiyear collaboration to support youth basketball development in South Sudan by launching the country’s first Jr. NBA League, hosting Jr. NBA clinics and building an outdoor court in Juba beginning later this year. The initiative makes Stanbic…

National Basketball Association (NBA)
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Maven Developments Named Title Sponsor of Basketball Without Borders Africa 2022 Camp Awards

BWB Africa 2022 will be held Aug. 28 –Aug. 31 at Hassan Mostafa Indoor Sports Complex in Cairo, Egypt

NBA Africa and MAVEN Developments, one of Egypt’s market leaders in real estate development, today announced a collaboration that will see MAVEN Developments become an Official Partner of Basketball Without Borders (BWB) Africa 2022 and the title sponsor of the BWB Africa 2022 camp awards.  At the conclusion of the…

National Basketball Association (NBA)
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NBA Africa and KFC Africa Announce Marketing Partnership

Basketball Fans Across Eight African Countries Will Have Opportunity to Win Tickets to Live NBA Games in the U.S. and Access Co-Branded Products and Merchandise

NBA (www.NBA.com) Africa and KFC Africa today announced a marketing partnership that will see NBA Africa and KFC Africa collaborate on a number of promotions and activations for basketball fans across eight countries on the continent:  Botswana, Ghana, Ivory Coast, Kenya, Namibia, Nigeria, Senegal and Tanzania. Through the partnership, KFC Africa and NBA…

National Basketball Association (NBA)
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NBA and Viasat to Make NBA League Pass Available to Millions of Airline Passengers while in Flight

NBA League Pass will be available on any route, except for flights within the U.S., Canada and China

JetBlue Will be one of the First Airlines to Offer NBA League Pass to Passengers on Viasat-Equipped Aircraft Flying Around the World; NBA League Pass will be available on any route, except for flights within the U.S., Canada and China. The National Basketball Association (NBA) (www.NBA.com) and Viasat Inc. (www.Viasat.com)…

National Basketball Association (NBA)

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    • Basketball Africa League Unveils Official Game Ball Ahead of Historic Inaugural Season (1)
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Basketball Africa League Unveils Official Game Ball Ahead of Historic Inaugural Season

Inaugural BAL Season Will Take Place May 16-30 in Kigali, Rwanda

Official Game Ball is Part of Wilson’s Latest Construction Technology and Features Unique Graphics Specifically-Designed for the BAL; Inaugural BAL Season Will Take Place May 16-30 in Kigali, Rwanda. The Basketball Africa League (BAL) (www.theBAL.com) and Wilson Sporting Goods Co. (Wilson) (www.Wilson.com) today unveiled the Official Game Ball (https://bit.ly/3evca0h) that…

National Basketball Association (NBA)
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New Fortress Energy Named a Founding Partner of the Basketball Africa League

Inaugural BAL Season Will Take Place May 16-30 in Kigali, Rwanda

Multiyear Partnership Makes New Fortress Energy the Official Energy Partner of the BAL; Inaugural BAL Season Will Take Place May 16-30 in Kigali, Rwanda. The Basketball Africa League (BAL) (www.theBAL.com) and New Fortress Energy Inc. (NFE), a global energy infrastructure company founded to help accelerate the world’s transition to clean energy,…