Source: National Basketball Association (NBA) |

NBA Africa and KFC Africa Announce Marketing Partnership

Basketball Fans Across Eight African Countries Will Have Opportunity to Win Tickets to Live NBA Games in the U.S. and Access Co-Branded Products and Merchandise

NBA (www.NBA.com) Africa and KFC Africa today announced a marketing partnership that will see NBA Africa and KFC Africa collaborate on a number of promotions and activations for basketball fans across eight countries on the continent:  Botswana, Ghana, Ivory Coast, Kenya, Namibia, Nigeria, Senegal and Tanzania. Through the partnership, KFC Africa and NBA…

Source: National Basketball Association (NBA) |

NBA and Viasat to Make NBA League Pass Available to Millions of Airline Passengers while in Flight

NBA League Pass will be available on any route, except for flights within the U.S., Canada and China

JetBlue Will be one of the First Airlines to Offer NBA League Pass to Passengers on Viasat-Equipped Aircraft Flying Around the World; NBA League Pass will be available on any route, except for flights within the U.S., Canada and China. The National Basketball Association (NBA) (www.NBA.com) and Viasat Inc. (www.Viasat.com)…

National Basketball Association (NBA)
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Source: National Basketball Association (NBA) |

Basketball Africa League Unveils Official Game Ball Ahead of Historic Inaugural Season

Inaugural BAL Season Will Take Place May 16-30 in Kigali, Rwanda

Official Game Ball is Part of Wilson’s Latest Construction Technology and Features Unique Graphics Specifically-Designed for the BAL; Inaugural BAL Season Will Take Place May 16-30 in Kigali, Rwanda. The Basketball Africa League (BAL) (www.theBAL.com) and Wilson Sporting Goods Co. (Wilson) (www.Wilson.com) today unveiled the Official Game Ball (https://bit.ly/3evca0h) that…

Source: National Basketball Association (NBA) |

New Fortress Energy Named a Founding Partner of the Basketball Africa League

Inaugural BAL Season Will Take Place May 16-30 in Kigali, Rwanda

Multiyear Partnership Makes New Fortress Energy the Official Energy Partner of the BAL; Inaugural BAL Season Will Take Place May 16-30 in Kigali, Rwanda. The Basketball Africa League (BAL) (www.theBAL.com) and New Fortress Energy Inc. (NFE), a global energy infrastructure company founded to help accelerate the world’s transition to clean energy,…

Source: National Basketball Association (NBA) |

Hennessy becomes the NBA’s first global spirits partner

Multiyear Partnership Expansion Makes Hennessy the “Official Spirit of the NBA” Worldwide

Hennessy, the world’s best-selling cognac, and the National Basketball Association (NBA) (www.NBA.com) today announced a global expansion of their partnership, making Hennessy the “Official Spirit of the NBA” worldwide. The multiyear agreement, which marks the league’s first-ever global partnership with a spirits brand, ushers in the next chapter of Hennessy’s relationship…

Source: National Basketball Association (NBA) |

Decathlon named official licensee of the NBA

Marks DECATHLON’s First Partnership with a North American Sports League

NBA (www.NBA.com) Licensed Merchandise to Launch in More Than 1,200 DECATHLON Stores Worldwide Through Partnership Across Africa, Asia, Europe, the Middle East and Latin America; Marks DECATHLON’s First Partnership with a North American Sports League. DECATHLON, one of the world’s largest sporting goods retailers, and the National Basketball Association (NBA)…

National Basketball Association (NBA)
Source: National Basketball Association (NBA) |

NBA names Victor Williams CEO of NBA Africa

New Role Will Oversee League’s Business and Basketball Development Initiatives Across the Continent

The National Basketball Association (NBA) (www.NBA.com) today named Victor Williams CEO of NBA Africa, effective Aug. 17, 2020, it was announced by NBA Commissioner Adam Silver. Williams, an accomplished investment banking executive with extensive experience growing businesses across the U.S. and Africa, will be based in the league’s Johannesburg office…

Source: National Basketball Association (NBA) |

NBA and Smart TV Platform VIDAA Announce Multiyear Partnership

VIDAA to Offer NBA League Pass on Hisense and Toshiba Smart TVs Beginning with 2020-21 NBA Season

The National Basketball Association (NBA) (www.NBA.com) and VIDAA USA, Inc. today announced a multiyear partnership to make NBA League Pass, the league’s premium live game subscription service, available for purchase on all Hisense and Toshiba TVs through the VIDAA smart TV platform.  Beginning with the 2020-21 NBA season, more than…

National Basketball Association (NBA)
Source: National Basketball Association (NBA) |

NBA Board of Governors approves competitive format to restart 2019-20 Season with 22 teams returning to play

The Board’s approval is the first formal step among many required to resume the season

The NBA Board of Governors (www.NBA.com) today approved a competitive format to restart the 2019-20 season with 22 teams returning to play and a tentative start date of Friday, July 31. The Board’s approval is the first formal step among many required to resume the season. The NBA is working to…

National Basketball Association (NBA)
Source: National Basketball Association (NBA) |

NBA announces new multiyear partnership with Microsoft to redefine and personalize the fan experience

Microsoft becomes an Official Technology Partner for the NBA; together the companies will create a direct-to-consumer platform that delivers new fan engagement experiences and enhanced streaming capabilities powered by Microsoft Azure and its AI capabilities

The National Basketball Association (NBA) (www.NBA.com) and Microsoft Corp. on Thursday announced a new multiyear alliance, which will transform the way fans experience the NBA. As part of this collaboration, Microsoft will become the Official Artificial Intelligence Partner and an Official Cloud and Laptop Partner for the NBA, Women’s National…