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Source: National Basketball Association (NBA) |

NBA Launches Reimagined App: The All-In-One Destination for NBA Fans of Every Team

The NBA App is powered by the NBA’s new integrated digital platform, which was built in partnership with Microsoft, the NBA’s official cloud and AI partner

New NBA (www.NBA.com) App to Provide Wall-to-Wall Content from Every Game with Personalized Experiences, Social-Style Vertical Video, Behind-the-Scenes Access to Players and Teams and More Powered by Microsoft; NBA App to Go Beyond NBA Game Coverage with New and Existing Original Shows, Live Basketball from Leagues Around the World and…

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    • Stanbic Bank and National Basketball Association (NBA) Africa to Support Youth Basketball Development in South Sudan
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Stanbic Bank and National Basketball Association (NBA) Africa to Support Youth Basketball Development in South Sudan

Multiyear Collaboration Will Feature Launch of First Jr. NBA League in South Sudan

Stanbic Bank in South Sudan and NBA (www.NBA.com) Africa last week announced a multiyear collaboration to support youth basketball development in South Sudan by launching the country’s first Jr. NBA League, hosting Jr. NBA clinics and building an outdoor court in Juba beginning later this year. The initiative makes Stanbic…

National Basketball Association (NBA)
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Maven Developments Named Title Sponsor of Basketball Without Borders Africa 2022 Camp Awards

BWB Africa 2022 will be held Aug. 28 –Aug. 31 at Hassan Mostafa Indoor Sports Complex in Cairo, Egypt

NBA Africa and MAVEN Developments, one of Egypt’s market leaders in real estate development, today announced a collaboration that will see MAVEN Developments become an Official Partner of Basketball Without Borders (BWB) Africa 2022 and the title sponsor of the BWB Africa 2022 camp awards.  At the conclusion of the…

Source: National Basketball Association (NBA) |

NBA Africa and KFC Africa Announce Marketing Partnership

Basketball Fans Across Eight African Countries Will Have Opportunity to Win Tickets to Live NBA Games in the U.S. and Access Co-Branded Products and Merchandise

NBA (www.NBA.com) Africa and KFC Africa today announced a marketing partnership that will see NBA Africa and KFC Africa collaborate on a number of promotions and activations for basketball fans across eight countries on the continent:  Botswana, Ghana, Ivory Coast, Kenya, Namibia, Nigeria, Senegal and Tanzania. Through the partnership, KFC Africa and NBA…

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NBA and Viasat to Make NBA League Pass Available to Millions of Airline Passengers while in Flight

NBA League Pass will be available on any route, except for flights within the U.S., Canada and China

JetBlue Will be one of the First Airlines to Offer NBA League Pass to Passengers on Viasat-Equipped Aircraft Flying Around the World; NBA League Pass will be available on any route, except for flights within the U.S., Canada and China. The National Basketball Association (NBA) (www.NBA.com) and Viasat Inc. (www.Viasat.com)…

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Source: National Basketball Association (NBA) |

Basketball Africa League Unveils Official Game Ball Ahead of Historic Inaugural Season

Inaugural BAL Season Will Take Place May 16-30 in Kigali, Rwanda

Official Game Ball is Part of Wilson’s Latest Construction Technology and Features Unique Graphics Specifically-Designed for the BAL; Inaugural BAL Season Will Take Place May 16-30 in Kigali, Rwanda. The Basketball Africa League (BAL) (www.theBAL.com) and Wilson Sporting Goods Co. (Wilson) (www.Wilson.com) today unveiled the Official Game Ball (https://bit.ly/3evca0h) that…

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New Fortress Energy Named a Founding Partner of the Basketball Africa League

Inaugural BAL Season Will Take Place May 16-30 in Kigali, Rwanda

Multiyear Partnership Makes New Fortress Energy the Official Energy Partner of the BAL; Inaugural BAL Season Will Take Place May 16-30 in Kigali, Rwanda. The Basketball Africa League (BAL) (www.theBAL.com) and New Fortress Energy Inc. (NFE), a global energy infrastructure company founded to help accelerate the world’s transition to clean energy,…

Source: National Basketball Association (NBA) |

Hennessy becomes the NBA’s first global spirits partner

Multiyear Partnership Expansion Makes Hennessy the “Official Spirit of the NBA” Worldwide

Hennessy, the world’s best-selling cognac, and the National Basketball Association (NBA) (www.NBA.com) today announced a global expansion of their partnership, making Hennessy the “Official Spirit of the NBA” worldwide. The multiyear agreement, which marks the league’s first-ever global partnership with a spirits brand, ushers in the next chapter of Hennessy’s relationship…

Source: National Basketball Association (NBA) |

Decathlon named official licensee of the NBA

Marks DECATHLON’s First Partnership with a North American Sports League

NBA (www.NBA.com) Licensed Merchandise to Launch in More Than 1,200 DECATHLON Stores Worldwide Through Partnership Across Africa, Asia, Europe, the Middle East and Latin America; Marks DECATHLON’s First Partnership with a North American Sports League. DECATHLON, one of the world’s largest sporting goods retailers, and the National Basketball Association (NBA)…

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NBA names Victor Williams CEO of NBA Africa

New Role Will Oversee League’s Business and Basketball Development Initiatives Across the Continent

The National Basketball Association (NBA) (www.NBA.com) today named Victor Williams CEO of NBA Africa, effective Aug. 17, 2020, it was announced by NBA Commissioner Adam Silver. Williams, an accomplished investment banking executive with extensive experience growing businesses across the U.S. and Africa, will be based in the league’s Johannesburg office…