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- (Left to right) Senyorita Chief Operating Officer Sherif El Nokaly and Head of NBA Egypt Mohamed Motaleb-Abdel Soliman at the announcement of NBA Africa and Senyorita’s collaboration in Cairo, Egypt on Thursday, Jan. 15, 2026 (Credit: NBA Africa)
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National Basketball Association (NBA) Africa and Senyorita to Launch NBA’s First University Basketball Tournament on the Continent and Largest Jr. NBA/Jr. Women’s National Basketball Association (WNBA) Tournament Ever in Egypt
Lion joins existing partners Allianz and Maven Developments as Official Partners of the Jr. NBA/Jr. WNBA tournament in Egypt, which this year will expand to include nearly 150 boys’ and girls’ teams
NBA REC University Tournament Will Feature Men’s and Women’s Teams from 40 Public and Private Universities Across Five Cities in Egypt Jr. NBA/Jr. WNBA Tournament Will Expand to Include Nearly 150 Boys’ and Girls’ Teams from More than 50 Private Schools in Alexandria and Cairo NBA Africa (www.NBA.com) and Senyorita For Food…