NBA Launches Reimagined App: The All-In-One Destination for NBA Fans of Every Team

The NBA App is powered by the NBA’s new integrated digital platform, which was built in partnership with Microsoft, the NBA’s official cloud and AI partner

New NBA (www.NBA.com) App to Provide Wall-to-Wall Content from Every Game with Personalized Experiences, Social-Style Vertical Video, Behind-the-Scenes Access to Players and Teams and More Powered by Microsoft; NBA App to Go Beyond NBA Game Coverage with New and Existing Original Shows, Live Basketball from Leagues Around the World and…

NBA and Viasat to Make NBA League Pass Available to Millions of Airline Passengers while in Flight

NBA League Pass will be available on any route, except for flights within the U.S., Canada and China

JetBlue Will be one of the First Airlines to Offer NBA League Pass to Passengers on Viasat-Equipped Aircraft Flying Around the World; NBA League Pass will be available on any route, except for flights within the U.S., Canada and China. The National Basketball Association (NBA) (www.NBA.com) and Viasat Inc. (www.Viasat.com)…

NBA and Basketball Africa League launch Gender Equality Initiatives in Africa

In Commemoration of International Women’s Day, NBA and Basketball Africa League (BAL) Commit to Advancing Gender Equality and Economic Inclusion Across the Continent

In commemoration of International Women’s Day, the National Basketball Association (NBA) (NBA.com) and the Basketball Africa League (BAL) (TheBAL.com) today announced the launch of several initiatives to advance gender equality and economic inclusion across Africa.  The initiatives build on the NBA family’s collective efforts to advance equality and social justice in…

NBA 2K League Announces Partnerships with GameStop, Jostens, SAP and Tissot

With the 2020 NBA 2K League season officially underway, the league today announced four new marketing partnerships with GameStop, Jostens, SAP and Tissot

NBA 2K League (https://on.nba.com/3cRYitT) Features Record Partner Roster for 2020 Season; THE TIPOFF Powered by AT&T to Air Live June 16-19 on ESPN2, Twitch and YouTube. With the 2020 NBA 2K League season officially underway, the league today announced four new marketing partnerships with GameStop, Jostens, SAP and Tissot. The new…

Stephen Curry, Doris Burke, Rick Carlisle, Dr. Vivek Murthy, Doc Rivers and Dawn Staley to Participate in Virtual Jr. NBA Leadership Conference Powered by Under Armour on May 15

Fourth Annual Conference to be Hosted by Jay Bilas and Livestreamed for Free on NBA and Jr. NBA Digital and Social Platforms

NBA (https://www.NBA.com) Commissioner Adam Silver to Provide Opening Remarks; Fourth Annual Conference to be Hosted by Jay Bilas and Livestreamed for Free on NBA and Jr. NBA Digital and Social Platforms. The National Basketball Association (NBA) today announced that the fourth annual Jr. NBA Leadership Conference powered by Under Armour…

NBA announces new multiyear partnership with Microsoft to redefine and personalize the fan experience

Microsoft becomes an Official Technology Partner for the NBA; together the companies will create a direct-to-consumer platform that delivers new fan engagement experiences and enhanced streaming capabilities powered by Microsoft Azure and its AI capabilities

The National Basketball Association (NBA) (www.NBA.com) and Microsoft Corp. on Thursday announced a new multiyear alliance, which will transform the way fans experience the NBA. As part of this collaboration, Microsoft will become the Official Artificial Intelligence Partner and an Official Cloud and Laptop Partner for the NBA, Women’s National…

Africa: Transcript of NBA Commissioner Adam Silver's Press Conference at NBA All-Star 2020 (Saturday February 15, 2020)

(…) QUESTION: Adam, I just want to ask you what are your expectations for the Basketball Africa League? And when you have three starters from that continent, what does it say about the potential pipeline of talent coming from there? ADAM SILVER: Thanks for asking. So we are launching our Basketball…

Mavericks’ Dončić, Bucks’ Giannis Antetokounmpo Lead First Fan Returns of NBA All-Star Voting Presented By Google

– East: Hawks’ Young and Nets’ Irving Hold Top Guard Spots; 76ers’ Embiid and Raptors’ Siakam Next Behind Antetokounmpo in Frontcourt – ; – West: Rockets’ Harden Joins Dončić as Leading Guards; Lakers’ James and Davis and Clippers’ Leonard Ahead in Frontcourt –

The Dallas Mavericks’ Luka Dončić and the Milwaukee Bucks’ Giannis Antetokounmpo lead the NBA (http://www.NBA.com) and their respective conferences in the first fan returns of NBA All-Star Voting presented by Google. Dončić leads Antetokounmpo by 599 votes for the top spot among all players.   Fans account for 50 percent…

NBA and Youtube Partner to Launch Live Games on League’s First Channel Dedicated to Fans in Sub-Saharan Africa

New NBA Africa YouTube Channel to Broadcast Live Primetime Games Each Week and Celebrate Africa’s Impact on the NBA

The National Basketball Association (NBA) (https://www.NBA.com) and YouTube (https://www.YouTube.com) today announced the launch of the NBA’s first YouTube channel dedicated to fans in sub-Saharan Africa. In addition to featuring two live games per week in primetime for the rest of the 2018-19 season, including the Playoffs, Conference Finals and The…