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National Basketball Association (NBA)
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    • Africell CEO, president and founder Ziad Dalloul (left) and NBA Deputy Commissioner and Chief Operating Officer Mark Tatum sign the expanded agreement at the NBA’s global headquarters in New York City on 23 September 2025
    • A team of young players during the opening of an Africell x NBA Africa-branded basketball court in Luanda, Angola, in April 2024
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Source: National Basketball Association (NBA) |

Africell Expands Multi-year Collaboration with National Basketball Association (NBA) Africa

The leaders of Africell and the National Basketball Association signed an agreement in New York that will see the existing Angola-focused brand collaboration extend to the Democratic Republic of Congo, The Gambia and Sierra Leone

The brand collaboration between Africell, Africa’s only U.S.-owned mobile network operator, and NBA Africa (https://Africa.NBA.com/) in Angola has taken a leap forward with the widening of its scope to include all four of Africell’s African operating markets with the addition of the Democratic Republic of the Congo (DRC), The Gambia…

National Basketball Association (NBA)
Source: National Basketball Association (NBA) |

NBA names Victor Williams CEO of NBA Africa

New Role Will Oversee League’s Business and Basketball Development Initiatives Across the Continent

The National Basketball Association (NBA) (www.NBA.com) today named Victor Williams CEO of NBA Africa, effective Aug. 17, 2020, it was announced by NBA Commissioner Adam Silver. Williams, an accomplished investment banking executive with extensive experience growing businesses across the U.S. and Africa, will be based in the league’s Johannesburg office…