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National Basketball Association (NBA)

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    • Second NBA Academy Showcase Africa tipped off yesterday at NBA Academy Africa in Saly, Senegal (Credit: NBA Africa)
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    • NBA Academy Showcase Africa - Teams Rosters
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Second National Basketball Association (NBA) Academy Showcase Africa Tips off in Senegal

NBA Academy is a year-round elite basketball development program that provides top high-school-age athletes from outside the U.S. with a holistic approach to player development and a predictable pathway to maximize their potential

NBA Academy Africa (www.NBA.com) Hosts Series of Exhibition Games Featuring U-18 Teams from Canada, Cameroon, Germany, Senegal and the U.S.; Seven Participating Teams Collectively Feature Nearly 100 Players from 19 Countries.   NBA Africa yesterday tipped off the second NBA Academy Showcase Africa, a series of exhibition games featuring U-18 teams from Canada,…

National Basketball Association (NBA)

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    • ExxonMobil and NBA Africa tipped off a new Jr. NBA league in Mozambique with youth basketball games at Escola Portuguesa de Moçambique in Maputo on Saturday
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Source: National Basketball Association (NBA) |

Exxonmobil and National Basketball Association (NBA) Africa Launch Jr. National Basketball Association (NBA) League in Mozambique

Former WNBA Player Clarisse Machanguana and 2009 NBA Champion Trevor Ariza Attend Launch Event in Maputo

ExxonMobil and NBA Africa (https://www.NBA.com) on Saturday launched a new Jr. NBA league in Maputo, Mozambique that will be operated by the Clarisse Machanguana Foundation (CMF), an organization founded by former WNBA player and Mozambique basketball legend Clarisse Machanguana that empowers Mozambiquan youth through sport, education and health.  The new…

National Basketball Association (NBA)

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    • Triple-Double: NBA Africa Startup Accelerator
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    • U.S. Trade and Development Agency Director Enoh T. Ebong and NBA Africa CEO Clare Akamanzi at the Triple-Double: NBA Africa Startup Accelerator launch. Credit: NBA Africa
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Source: National Basketball Association (NBA) |

National Basketball Association Africa (NBA) Launches Accelerator Focused on Early-Stage African Startups

NBA Africa Startup Accelerator will support Africa’s tech ecosystem and the next generation of African tech entrepreneurs by providing them with access to mentorship and capital

“Triple-Double: NBA Africa Startup Accelerator” Will Provide Top African Startup Companies in the Sports and Creative Industries with Funding and Mentorship Across Event Management and Ticketing, Youth Development, AI and Digital Marketing; ALX to Operate Triple-Double: NBA Africa Startup Accelerator (www.NBA.com) and Oversee Selection Process; Startups Can Apply to Participate at TripleDoubleAccelerator.NBA.com.…

National Basketball Association (NBA)
Source: National Basketball Association (NBA) |

National Basketball Association (NBA) Delivers Increased Viewership and Engagement in Africa During 2023-24 Season

Bucks’ Antetokounmpo (ties to Nigeria) and Spurs’ Wembanyama (ties to the Democratic Republic of the Congo) Among Most-Viewed Players on National Basketball Association (NBA) Social Media This Season

NBA Africa (www.NBA.com) today announced that the 2023-24 regular season delivered increased television viewership in Africa as well as increased engagement across the league’s localized social media accounts on the continent.  Highlights include: Live Game Viewership The more than 140 live game telecasts in Africa generated a 41% year-over-year increase in…

National Basketball Association (NBA)

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    • NBA Africa and Africell unveil indoor basketball court at 1˚ de Maio at Av. Deolinda Rodrigues in Luanda, Angola (Credit: NBA Africa)
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National Basketball Association (NBA) Africa and Africell Unveil Indoor Basketball Court in Angola

NBA Academy Africa Prospect and Petro de Luanda Guard Aginaldo Neto Attends Court Unveiling and Exhibition Games

NBA Africa (www.NBA.com) and Africell, one of the fastest-growing mobile network operators in Africa, today unveiled an indoor basketball court at 1˚ de Maio at Av. Deolinda Rodrigues in Luanda, Angola as part of their multiyear collaboration to use basketball to benefit Angolan youth.  The new court, donated to and…

National Basketball Association (NBA)
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Emirates named Global Airline Partner of the National Basketball Association (NBA) and title partner of the Emirates NBA Cup

Emirates’ global sponsorship portfolio includes partnerships with top sporting clubs, tournaments, high-profile cultural events, and more

NBA (www.NBA.com) In-Season Tournament Renamed Emirates NBA Cup; Emirates Becomes First-Ever Referee Jersey Patch Partner of the NBA. Emirates and the National Basketball Association (NBA) today announced a multiyear global marketing partnership naming Emirates the Official Global Airline Partner of the NBA.  The collaboration also makes Emirates the inaugural title partner of…

National Basketball Association (NBA)
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Basketball Africa League, FIBA Africa and Hennessy to Host “BAL IN” Experience Event ahead of 2024 Season Tipping off March 9

The “BAL IN” experience will be an opportunity for sports lovers, basketball fans and cognac enthusiasts to live an exciting experience from the two iconic brands

The Basketball Africa League (BAL), FIBA Africa and Hennessy, the world-renowned cognac brand and the Official Spirit of the BAL, will host a networking event, “BAL IN” on Feb. 9 at the FIBA Regional Office in Abidjan, Cote d’Ivoire.  The “BAL IN” experience will be an opportunity for sports lovers,…

National Basketball Association (NBA)
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National Basketball Association (NBA) Joins Celebrations in Honor of First-Ever World Basketball Day

Activities in Celebration of World Basketball Day to Take Place in the Africa and Abroad

The NBA (https://www.NBA.com) today announced its celebrations of the first-ever World Basketball Day.  Established by the United Nations on August 23 during the FIBA World Cup, World Basketball Day will be observed annually on Dec. 21 – the day Dr. James Naismith first introduced the game of basketball at the…

National Basketball Association (NBA)
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UnitedMasters and the National Basketball Association (NBA) to Expand Collaboration across Africa

UnitedMasters Expands Platform to Nigeria This Week

UnitedMasters and the National Basketball Association (NBA) (https://www.NBA.com) today announced plans to expand their existing collaboration across Africa by leveraging the popularity of music, basketball and the NBA on the continent to showcase African musicians and positively impact African youth. UnitedMasters’ collaboration with NBA Africa will empower independent musicians by…

National Basketball Association (NBA)

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    • NBA Africa, Stanbic Bank and the Luol Deng Foundation celebrate the upcoming launch of the first Jr. NBA League in South Sudan at a new basketball court in Juba (Credit: NBA Africa)
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National Basketball Association (NBA) Africa, Stanbic Bank and Luol Deng Foundation to Launch First Jr. NBA League in South Sudan in Early 2024

NBA Africa and Stanbic Bank Unveil New Basketball Court, Host Jr. NBA Tournament in Juba

NBA Africa (www.NBA.com), Stanbic Bank and the Luol Deng Foundation today announced that the first Jr. NBA League in South Sudan will tip off in early 2024 and reach 450 boys and girls ages 16 and under from Juba during the league’s first season. To celebrate the announcement, NBA Africa…