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National Basketball Association (NBA)
Source: National Basketball Association (NBA) |

Basketball Africa League, FIBA Africa and Hennessy to Host “BAL IN” Experience Event ahead of 2024 Season Tipping off March 9

The “BAL IN” experience will be an opportunity for sports lovers, basketball fans and cognac enthusiasts to live an exciting experience from the two iconic brands

The Basketball Africa League (BAL), FIBA Africa and Hennessy, the world-renowned cognac brand and the Official Spirit of the BAL, will host a networking event, “BAL IN” on Feb. 9 at the FIBA Regional Office in Abidjan, Cote d’Ivoire.  The “BAL IN” experience will be an opportunity for sports lovers,…

National Basketball Association (NBA)
Source: National Basketball Association (NBA) |

National Basketball Association (NBA) Africa’s First Original Docuseries “Born & Bred” Premieres on the NBA App

NBA Academy Africa is an elite basketball training center in Saly, Senegal for the top high-school-age prospects from across Africa and the first of its kind on the continent

Five-Part Series Tells the Stories of Five NBA Academy Africa (https://www.NBA.com) Prospects from Angola, Egypt, Nigeria, Senegal, and South Sudan; First Two Episodes “Basketball Chose Me” and “Dunk at First Sight” Feature Nigeria’s Rueben Chinyelu and Angola’s Aginaldo Neto. NBA Africa today announced that its first original documentary series “Born & Bred”…

National Basketball Association (NBA)
Source: National Basketball Association (NBA) |

NBA Africa and Afrosport Announce Multiyear Broadcast Collaboration in Sub-Saharan Africa

Coverage will also include a Christmas Day game, the NBA Playoffs, the Conference Finals and the Finals, and weekly magazine show “NBA Action”

Afrosport Will Air More Than 35 NBA Games (https://www.NBA.com) on Free-to-Air Television in  Sub-Saharan Africa Each Season; Miami Heat Will Host San Antonio Spurs in Afrosport TV’s First Live Broadcast on Dec. 10. NBA Africa and Afrosport, a broadcast group distributing free-to-air premium live sports content across 40 countries in sub-Saharan…

National Basketball Association (NBA)

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Source: National Basketball Association (NBA) |

NBA Launches Reimagined App: The All-In-One Destination for NBA Fans of Every Team

The NBA App is powered by the NBA’s new integrated digital platform, which was built in partnership with Microsoft, the NBA’s official cloud and AI partner

New NBA (www.NBA.com) App to Provide Wall-to-Wall Content from Every Game with Personalized Experiences, Social-Style Vertical Video, Behind-the-Scenes Access to Players and Teams and More Powered by Microsoft; NBA App to Go Beyond NBA Game Coverage with New and Existing Original Shows, Live Basketball from Leagues Around the World and…

National Basketball Association (NBA)
Source: National Basketball Association (NBA) |

Basketball Africa League and Social Nation Africa partner to showcase Artists and Creative Industries from across the continent

Multiyear Partnership Will Spotlight Africa’s Vibrant Creative Culture

The Basketball Africa League (BAL) (www.theBAL.com) and Social Nation Africa (SNA) (www.SocialNationAfrica.com), a new digital platform that showcases the African creative landscape, today announced a multiyear partnership that will see SNA promote African artists and support the continent’s creative sector through content production in art, culture, music and sports.  The…

National Basketball Association (NBA)
Source: National Basketball Association (NBA) |

Basketball Africa League, Fremantle and Passenger to Produce Landmark Documentary Series

The landmark documentary series will follow the stories of the players, coaches and teams from across Africa as they prepare for and compete in the first BAL season

The Basketball Africa League (BAL), together with producer and distributor Fremantle, award-winning TRUE DETECTIVE producer Richard Brown and sports marketing company Infront, have teamed up to produce an original documentary series telling the story of the launch and inaugural season of the BAL, a new professional league featuring 12 club…

National Basketball Association (NBA)
Source: National Basketball Association (NBA) |

NBA and Smart TV Platform VIDAA Announce Multiyear Partnership

VIDAA to Offer NBA League Pass on Hisense and Toshiba Smart TVs Beginning with 2020-21 NBA Season

The National Basketball Association (NBA) (www.NBA.com) and VIDAA USA, Inc. today announced a multiyear partnership to make NBA League Pass, the league’s premium live game subscription service, available for purchase on all Hisense and Toshiba TVs through the VIDAA smart TV platform.  Beginning with the 2020-21 NBA season, more than…

National Basketball Association (NBA)
Source: National Basketball Association (NBA) |

Highly Anticipated Documentary Series “The Last Dance” coming to Netflix this Monday, April 20

The full episodic documentary will be available on Netflix across Africa

WHO: Michael Jordan, Scottie Pippen and the Chicago Bulls in documentary series “The Last Dance” WHAT: The 10-part documentary series, directed by Jason Hehir (“The Fab Five,” “The ’85 Bears,” “Andre the Giant”), chronicles one of the greatest icons and most successful teams in sports history, Michael Jordan and the…

National Basketball Association (NBA)
Source: National Basketball Association (NBA) |

ESPN and Netflix Set New April 19 Premiere Date for Highly Anticipated Documentary Series “The Last Dance”

10-part documentary series on Michael Jordan and the Chicago Bulls’ quest for a sixth NBA Championship in 1998 is produced by Mandalay Sports Media, in association with NBA Entertainment and Jump 23, to debut on Netflix Mondays starting April 20

Today it was announced that “The Last Dance,” the highly anticipated 10-part documentary series, will debut on Netflix beginning Monday, 20 April with two new episodes weekly. The series will also be available in the U.S. on ESPN. The series, directed by Jason Hehir (“The Fab Five,” “The ’85 Bears,”…

National Basketball Association (NBA)
Source: National Basketball Association (NBA) |

Basketball Africa League announces the 12 teams that will compete in Inaugural Season

Cairo, Dakar, Lagos, Luanda, Monastir and Salé to host regular season beginning March 13

NIKE and Jordan Brand Unveil Official Basketball Africa League Uniforms; Cairo, Dakar, Lagos, Luanda, Monastir and Salé to Host Regular Season Beginning March 13; Kigali to Host BAL Finals The Basketball Africa League (BAL) (theBAL.com) today announced the 12 club teams from 12 African countries that will compete in the…